Blog

How to Do Competitive Analysis for Free

Successfully analyzing your competition is critical if you want to beat them. In order to get, and keep, a leg up on them you need to know what they’re doing, and how those actions may impact you. Since they are continuously trying to beat you, checking...
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How to Generate Website Traffic with a Limited Budget

You can have the best products and services, but that doesn’t guarantee that people are getting to your website.  In other words, just because you have a website and great products/services, it doesn’t mean people will come. And unfortunately,...
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How to Create Quality Website Content

Content is king on the internet.  Content is what keeps people returning to your website.  Content encourages engagement – actions and conversations – with your clients, and prospective clients.  Content is what people link to (and links...
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How to Get More Instagram Followers

Instagram is a great tool for generating leads and sales for businesses.  By sharing images, you can create interest in your products and services.  Even if you’re not selling a product that is visually stimulating, you can still come up with...
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Retarget and Remarket Unless You Want to Lose Business

Even if you haven’t heard of retargeting (called “remarketing” by Google), you’ve been a part of it.  If you want to see it action, just visiting AdRoll, wait a few minutes, and then visit Facebook.  On the right hand side of...
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Get Google Analytics Custom Reports for Free

Google Analytics remains the dominant tool for tracking and measuring the performance of web sites.  While many people include it in their website, most don’t use it to the full extent possible.  What’s great about Google Analytics is that...
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Why You Should Use Video for Marketing

If you haven’t tried videos for marketing, you really should.  While they may take more effort than writing a blog post or an article, the extra investment can be well worth it.  Marketing via video is still in its infancy which means that you...
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Yelp Reviews Matter Even More Than Ever

Yelp reviews have always been important since the review site has become a favorite place for people to boast of their excursions, as well as air out frustrations.  Results from the review site often rank high in searches for businesses.  Coupled with...
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Page Load Speed Matters to Google

How long does it take for your web pages to load?  Don’t know or care?  Well you should, if you want to place higher in search results.  Speed matters to Google.  Besides, slow loading web sites are annoying to most people. Google’s aim...
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What Are Rich Snippets?

Rich snippets are a way to tell the search engines more about your web pages.  They’re pieces of code that you put on to your website to communicate additional details about certain types of things on the internet. In particular, standards have...
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