Blog

Three Basic Remarketing Strategies

Remarketing remains an essential part of any digital marketing strategy.  Your success  can vary depending on what strategies you employ when remarketing.  Many websites employ a simple remarketing strategy that tries to reach everyone who has visited...
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How to Attract Twitter Followers of Competitors

Attracting your competition’s Twitter followers is one of the most cost effective ways of gaining customers, if you tweet.  The fact that these Twitter users have a demonstrated interest in your competitors indicates that there’s a good...
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How to Get Leads from Twitter

Twitter is a social media app that let’s people share info via tweets, 140 character (or less) messages. To increase your reach on Twitter, you want to accumulate as many followers are possible. A notable difference between Twitter and Facebook is how...
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How to Use LinkedIn for Sales

While most people recognize LinkedIn as a great place to network to get jobs, many haven’t considered the power it has to land B2B leads. Since people list their job title and employer, it makes it easy to target people who fit your customer persona....
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How to Get Sales and Leads on Facebook

Facebook can be a great way to generate sales and leads for your business.  It’s a completely different beast than many traditional marketing channels though.  People are on Facebook as a leisurely activity usually.  They aren’t necessarily...
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How to Conduct Market Research on a Budget

Knowledge is power. There’s a reason why companies like Proctor and Gamble spend millions upon millions on conducting customer research. You don’t have millions and millions to spend like that, but that doesn’t mean that you shouldn’t do market...
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Selling with Email

Although many people may be turned off by receiving email from companies because some senders have overwhelmed inboxes mercilessly, the electronic form of communication still remains a good way for you to reach customers. Make sure that you receive the...
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Finding Hot Product Trends

A common way for retailers to determine what products to sell is to analyze what has the highest demand right now and which things are rising in popularity. You can pay to have research conducted for you, but you can also get free information on popular...
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How to Do Competitive Analysis for Free

Successfully analyzing your competition is critical if you want to beat them. In order to get, and keep, a leg up on them you need to know what they’re doing, and how those actions may impact you. Since they are continuously trying to beat you, checking...
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How to Generate Website Traffic with a Limited Budget

You can have the best products and services, but that doesn’t guarantee that people are getting to your website.  In other words, just because you have a website and great products/services, it doesn’t mean people will come. And unfortunately,...
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