Blog

How to Get Sales and Leads on Facebook

Facebook can be a great way to generate sales and leads for your business.  It’s a completely different beast than many traditional marketing channels though.  People are on Facebook as a leisurely activity usually.  They aren’t necessarily...
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How to Conduct Market Research on a Budget

Knowledge is power. There’s a reason why companies like Proctor and Gamble spend millions upon millions on conducting customer research. You don’t have millions and millions to spend like that, but that doesn’t mean that you shouldn’t do market...
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Selling with Email

Although many people may be turned off by receiving email from companies because some senders have overwhelmed inboxes mercilessly, the electronic form of communication still remains a good way for you to reach customers. Make sure that you receive the...
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Finding Hot Product Trends

A common way for retailers to determine what products to sell is to analyze what has the highest demand right now and which things are rising in popularity. You can pay to have research conducted for you, but you can also get free information on popular...
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How to Do Competitive Analysis for Free

Successfully analyzing your competition is critical if you want to beat them. In order to get, and keep, a leg up on them you need to know what they’re doing, and how those actions may impact you. Since they are continuously trying to beat you, checking...
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How to Generate Website Traffic with a Limited Budget

You can have the best products and services, but that doesn’t guarantee that people are getting to your website.  In other words, just because you have a website and great products/services, it doesn’t mean people will come. And unfortunately,...
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How to Create Quality Website Content

Content is king on the internet.  Content is what keeps people returning to your website.  Content encourages engagement – actions and conversations – with your clients, and prospective clients.  Content is what people link to (and links...
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How to Get More Instagram Followers

Instagram is a great tool for generating leads and sales for businesses.  By sharing images, you can create interest in your products and services.  Even if you’re not selling a product that is visually stimulating, you can still come up with...
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Retarget and Remarket Unless You Want to Lose Business

Even if you haven’t heard of retargeting (called “remarketing” by Google), you’ve been a part of it.  If you want to see it action, just visiting AdRoll, wait a few minutes, and then visit Facebook.  On the right hand side of...
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Get Google Analytics Custom Reports for Free

Google Analytics remains the dominant tool for tracking and measuring the performance of web sites.  While many people include it in their website, most don’t use it to the full extent possible.  What’s great about Google Analytics is that...
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