Built to Last Solutions is a human capital consulting firm that partners with businesses to create high performing cultures that optimize employee contributions and maximize organization results. They develop people management practices that create inspiring employee experiences that enable winning cultures, winning strategies, and winning capabilities, and enable Workforce Excellence.
They needed a corporate website that would establish their brand as professional, as well as generate leads.
Think Strategy developed a custom WordPress site focused on establishing the credibility of Built to Last Solutions as an experienced, successful provider of people management consulting. We incorporated white papers, testimonials, references and assessments on the website to demonstrate the knowledge and capabilities of Built to Last to potential clients. To generate leads, we placed 1-2 highly visible calls to action on every page to encourage visitors to provide their contact info in order to receive a free consultation or a white paper.