Generating sales online is a process, not a single event.
Unlike bricks and mortar shops where many purchases are impulse buys, customers like to do research online.
Most of the time, it can take multiple visits before someone is ready to make a purchase.
It takes time for customers to decide what product they want, find the right price and determine if they can trust you.
This means that it’s important to keep prospective customers engaged – remind them what to buy from you and why.
You ever see online ads that show right after you visited a site?
Now you know why – those reminders work.