No one is steering your marketing. So the money and time never turn into pipeline.
Referrals built the business. They won't scale it.
You explain what you do, and prospects still don't get it.
You post, and nothing happens.
You're spending, but you can't tell what's working.
Most growing companies hit this wall. Here's how we help.
Get a CMO. Skip the full-time hire.
You get senior marketing leadership and a team that executes.
A fractional CMO joins your leadership team.
Owns the strategy.
Builds the system.
What you get
Four things every growing company needs.
A clear plan.
We find what's working, cut what isn't, and map your next 90 days. You'll know what to do, who does it, and how we measure it.
A sharper message.
We refine how you talk about what you do. Your ideal client hears it and thinks, "That's for me."
A content engine.
One message becomes a drumbeat of content. Posts, emails, video, and pages, built with AI-powered workflows and published on a steady rhythm. Your message reaches the right people again and again.
Digital expertise.
Search, paid media, AEO, and analytics, planned, run, and measured by people who know what works online.
How it works
We become part of your team. A CMO and a growth team, for less than one full-time hire.
Marketing leadership, built in.
We lead your marketing meetings or support whoever does. Set priorities, review results, assign next steps.
Know what's paying off.
We track your cost per lead and sale, show you which channels work, and keep your agencies focused on results.
Hands-on when you need it.
We run your paid search and social ads, and help you show up when buyers ask AI tools like ChatGPT for answers.
Simple to start. Built to last.
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1
Discovery.
A short call about where you are and where you want to go.
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2
Plan.
We review your marketing and hand you a clear strategy and roadmap.
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3
Build.
We install your message, your content engine, and your distribution.
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4
Grow.
Monthly leadership, reporting, and adjustments. You stay focused on running the business.
Results
Results that move the needle.
20xmore leads per month
"PLEXIS' leads per month increased by 20x, resulting in one of our biggest marketing years ever. The team always moves the needle (results!!!)."
Dan Jimmerson
VP of Marketing
Plexis Healthcare Systems
Record month: 50new leads
From a few leads a month to the highest total in the company's history, driven by paid search, organic search, and direct traffic.
"That's great Bernard, thank you! June has boomed, I can't keep up!"
Rick Pizzoli
Founder
Sales Force Europe
As a business owner who came in needing clarity on branding and marketing... they walked me through the thinking behind it. Not just the what, but the why. That made all the difference.
Suzanne VetillartReal Estate Investor
PadSplit
Simple pricing. Clear scope.
Start with leadership. Add the team when you're ready.
3-month start, then month to month.
Fractional CMO
Teams that need a leader to set direction
Starting at$3,500 /month
Key features
- Analytics and KPI review
- CRM and tracking (HubSpot)
- Competitive analysis
- Positioning and unique selling proposition
- Strategy and team meetings
- Sales and marketing alignment
- Vendor and agency oversight
Fractional CMO + Content Engine
Teams with a plan but no time to create content
Starting at$5,500 /month
Fractional CMO +
- Content Engine
- Email nurture
- Case studies and client reviews
- On-location video production (add-on)
Full Growth Team
Teams that want it all handled
Starting at$8,500 /month
CMO + Content Engine +
- On-location video production
- Paid search management
- Landing pages and conversion testing
- Lead magnet and funnel build
- SEO
Every engagement starts with a discovery call to scope the right fit.
Not ready for a full team? Start with one service.
Strategy Sprint — a focused review of your marketing and a 90-day plan you can run with or without us.
Content Engine — one message becomes a drumbeat of content. Posts, emails, video, and pages, published on a steady rhythm.
Paid Search and Social — campaigns built, run, and optimized to bring in qualified leads.
AEO — show up when buyers ask AI tools like ChatGPT for answers.
Any service can be added to a plan. Social media management and AI workflows are scoped on your discovery call. Book a call to find the right fit.
About Bernard
Meet Bernard Ablola, founder and fractional CMO.
Bernard has spent his career at the intersection of marketing and technology.
At Microsoft, he worked in search advertising, keywords, and landing pages. He learned how people find what they need online, and what makes them click.
As Director of Marketing at eXp Realty and eXp Commercial, he led digital advertising and HubSpot-powered marketing at scale, helping grow a global brand. He helped grow eXp Commercial from 400 to 800 brokers and eXp Realty to 90,000 agents globally.
He holds an MBA from Seattle University. For more than a decade, he has led Think Strategy, helping founders and leadership teams find their voice and grow their online presence.
His favorite advice to clients: persistence is the shortcut.
Talk with BernardIs this a fit?
Think Strategy works best with:
- Founders and leadership teams with a proven offer and room to grow
- Companies without a full-time CMO, or with a small team that needs direction
- Leaders ready to show up consistently and own their voice in the market
FAQ
Tap a question to see our answer.
Your next client is looking for you right now. Let's make sure they find you.
Start with a conversation. We'll talk about your goals, your message, and where you feel stuck. You'll leave with at least one idea to grow your business.
Book a strategy call