Your Experts Shouldn't Be Kept a Secret.
Your business is built on expertise. But if customers can't find you, you miss opportunities.
You're too busy running your business to create content.
Your expertise isn't reaching enough prospects.
Your marketing is inconsistent or difficult to measure.
You need a media team, but aren't ready to hire one.
Attract
Get discovered.
Turn your expertise into content that reaches prospects.
Engage
Build trust.
Use video, LinkedIn, and campaigns to start conversations.
Delight
Create advocates.
Share expertise, testimonials, and results that encourage referrals.
You have the expertise. We help the right people see it.
Your Expertise.
Our Media Team.
You've built a business around something people already value. We help more of the right people discover it.
79%
of hidden B2B buyers say they're more likely to advocate for vendors that consistently publish high-quality thought leadership.
Source: Edelman–LinkedIn, 2025
49%
of marketers surveyed identified short-form video as a top-ROI content format.
Source: HubSpot, 2026
Human judgment. Storytelling. Marketing analytics.
We combine storytelling, human judgment, and marketing analytics to turn your expertise into content that builds trust and creates business opportunities.
We're an extension of your team, and we play well in the sandbox with your existing marketers, contractors, and agencies.
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Days 1–30
Discover & Plan
We learn about your business, identify your audience, and develop your media strategy.
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Days 31–60
Create & Launch
We interview your experts, produce content, and distribute it across the right channels.
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Days 61–90
Measure & Improve
We review performance, identify opportunities, and refine content and campaigns.
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Ongoing
Optimize & Grow
We keep building visibility, improving results, and creating opportunities.
Results
Results that move the needle.
20xmore leads per month
PLEXIS' leads per month increased by 20x, resulting in one of our biggest marketing years ever. The team always moves the needle (results!!!).
Dan JimmersonVP of Marketing
Plexis Healthcare Systems
50new leads in a record month
From a few leads a month to the highest total in the company's history, driven by paid search, organic search, and direct traffic.
That's great Bernard, thank you! June has boomed, I can't keep up!
Rick PizzoliFounder
Sales Force Europe
As a business owner who came in needing clarity on branding and marketing... they walked me through the thinking behind it. Not just the what, but the why. That made all the difference.
Suzanne VetillartReal Estate Investor
PadSplit
We Implement AI Workflows for Your Marketing.
We use AI to improve content production, automate marketing tasks, and help your business reach more customers.
01AI Strategy
Find opportunities to use AI in marketing and customer acquisition.
02AI Workflows
Streamline research, content production, and marketing tasks.
03AI Search & Measurement
Improve search visibility and track meaningful marketing results.
Simple Pricing. Clear Scope.
From executive content to a fully managed media department.
Executive Content Engine
Build a consistent online presence around your expertise.
Starting at$3,500 /month
- Executive interviews and storytelling
- Professional video
- Content strategy and messaging
- LinkedIn posting
- Content scheduling and publishing
- Insights and recommendations
Executive Media +
Distribution
Get your expertise in front of the right buyers.
Starting at$5,500 /month
- Executive media strategy and storytelling
- Professional video
- LinkedIn content
- Target audience development
- Organic and paid LinkedIn distribution
- Campaign management and optimization
- Engagement and performance reporting
Fractional Media Department
Your external media team for strategy, production, and growth.
Starting at$8,500 /month
- Fractional CMO and growth team
- Content creation and distribution
- Multi-executive thought leadership
- Executive interviews and storytelling coaching
- Professional video production
- LinkedIn and paid campaign management
- Audience development and targeting
- AI search visibility support
- CRM reporting
- Coordination with existing teams and agencies
3-month initial commitment, then month-to-month. Services subject to agreed scope. Advertising spend and third-party costs are separate.
Founder & Marketing Strategist
Meet Bernard
Bernard Ablola founded Think Strategy, bringing together marketing strategy, technology, and executive communication. He previously worked at Microsoft, eXp Realty, and eXp Commercial, where he led digital marketing, technology, and business growth.
Today, Bernard helps businesses turn their leaders' expertise into content, visibility, and business opportunities. He works directly with clients on strategy and creative direction, supported by his team and trusted partners. Bernard holds an MBA from Seattle University.
When you work with Think Strategy, you work directly with me. I help you see what’s working, identify what’s not working, and turn strategy into action.
Bernard Ablola, Founder
Frequently asked questions
What is a fractional media department?
An external team that creates and distributes professional content for your business. We handle strategy, interviews, video, and marketing support, so you don't have to hire an internal media department.
Turn Your Expertise Into New Business.
Let's turn what you know into content that builds trust and creates business opportunities.
Book a Strategy Call