You've hired marketing people and worked with agencies. But you're still deciding what to do, what to build, and where to spend. Sound familiar?
Your Team Needs Direction. You're still setting the strategy and priorities.
AI Has Potential. But which AI tools and workflows will actually help your business?
Attract
Reach the right buyers.
Focus your message and marketing on the people who need what you offer.
Engage
Build trust.
Turn your leaders' expertise into content that answers buyers' questions.
Delight
Stay top of mind.
Share useful insights, customer stories, and results worth talking about.
A clearer plan. A stronger presence. Better conversations.
You know your business. I bring the marketing experience to develop the strategy, build the right systems, and execute alongside your team or independently.
You don't need a bigger team. You need the right strategy, tools, and someone who knows what to build. Better decisions. Faster execution. Measurable results.
79%
of hidden B2B buyers say they're more likely to advocate for vendors that consistently publish high-quality thought leadership.
Source: Edelman–LinkedIn, 2025
49%
of marketers surveyed identified short-form video as a top-ROI content format.
Source: HubSpot, 2026
Discover & Plan
We learn about your business and your buyers, eliminate what's not working, and prioritize what will get results fastest.
Create & Launch
We develop content, launch campaigns, and test different messages to find what works best.
Measure & Improve
We review what's working, cut what's not, and optimize to improve results.
Optimize & Grow
We test campaigns, find what works, and double down on what gets results.
Results

20xmore leads per month
PLEXIS' leads per month increased by 20x, resulting in one of our biggest marketing years ever. The team always moves the needle (results!!!).
Dan Jimmerson
50new leads in a record month
From a few leads a month to the highest total in the company's history, driven by paid search, organic search, and direct traffic.
That's great Bernard, thank you! June has boomed, I can't keep up!
Rick PizzoliAs a business owner who came in needing clarity on branding and marketing... they walked me through the thinking behind it. Not just the what, but the why. That made all the difference.
Suzanne VetillartI help identify AI opportunities, build useful workflows, and train your team to use AI effectively while keeping human creativity and judgment at the center.
01AI Strategy
Identify practical ways AI can support your marketing goals and team.
02AI Workflows
Simplify research, content production, and repeatable marketing tasks.
03AI Search & Measurement
Create helpful, searchable content and better understand marketing performance.
Choose the level of marketing leadership that fits your business.
Strategy, direction, and accountability. Your team handles execution.
Starting at$3,500 /month
Strategy, leadership, and hands-on execution. I develop the plan and help build it.
Starting at$6,500 /month
Fractional marketing leadership plus ongoing content production and distribution.
Starting at$8,500 /month
Founder & Marketing Strategist
Bernard Ablola founded Think Strategy to help businesses make better marketing decisions and bring their expertise to market. He previously worked at Microsoft, eXp Realty, and eXp Commercial, where he worked across digital marketing, technology, and business growth. He holds an MBA from Seattle University.
Today, Bernard works directly with business leaders to develop marketing strategies and bring them to life. He combines strategic leadership with hands-on experience in digital marketing, content, distribution, and AI—building directly or working alongside existing teams and partners.
You work directly with me. I help you see what’s working, identify what’s not working, and turn strategy into action.
Bernard Ablola, Founder
Most agencies specialize in delivering specific marketing services. As a Full-Stack Fractional CMO, I work directly with your leadership to develop the overall strategy and help execute it. I can build directly, work alongside your team, or manage your existing agencies and vendors. You get experienced marketing leadership with hands-on implementation.
Whether you need experienced marketing leadership, stronger executive thought leadership, or both, let's talk about what will move your business forward.
Request a Strategy Call