marketing

How to Do Market Research Fast and Cheap

In How to Conduct Market Research on a Budget, we covered some ways to do market research without spending a lot of money by getting feedback from your existing customers.  However, sometimes it can take some time to get feedback depending on many people...
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How to Use LinkedIn for Sales

While most people recognize LinkedIn as a great place to network to get jobs, many haven’t considered the power it has to land B2B leads. Since people list their job title and employer, it makes it easy to target people who fit your customer persona....
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How to Get Sales and Leads on Facebook

Facebook can be a great way to generate sales and leads for your business.  It’s a completely different beast than many traditional marketing channels though.  People are on Facebook as a leisurely activity usually.  They aren’t necessarily...
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Selling with Email

Although many people may be turned off by receiving email from companies because some senders have overwhelmed inboxes mercilessly, the electronic form of communication still remains a good way for you to reach customers. Make sure that you receive the...
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How to Generate Website Traffic with a Limited Budget

You can have the best products and services, but that doesn’t guarantee that people are getting to your website.  In other words, just because you have a website and great products/services, it doesn’t mean people will come. And unfortunately,...
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How to Get More Instagram Followers

Instagram is a great tool for generating leads and sales for businesses.  By sharing images, you can create interest in your products and services.  Even if you’re not selling a product that is visually stimulating, you can still come up with...
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Why You Should Use Video for Marketing

If you haven’t tried videos for marketing, you really should.  While they may take more effort than writing a blog post or an article, the extra investment can be well worth it.  Marketing via video is still in its infancy which means that you...
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