Introduction to Bernard and Ashar
Why is Facebook Still Relevant
I had the privilege of going to f8 last year, which is Facebook's huge developer conference. Tens of thousands of developers all around the world attend that conference. We saw mark Zuckerberg as keynote. We saw all of the, all of the heads of all the divisions in Facebook all speak on all the upcoming changes and growth that they're doing. WhatsApp, Oculus, Facebook messenger, Facebook, Instagram. I mean these are all the major platforms that people spend a lot of time on nowadays.
Why do some companies fail at Facebook
I've had many customers say, Facebook is not where my customers, you know, where our customers are at and you know, we've tried it before and it just doesn't work. Why are these copies filling at? It's a different medium and a different message that works on Facebook. But Facebook, you're able to create awareness for something that they may or may not have needed.
Telling a Story is where you're going to win
Organic means and looks like something that your mother would have shared. [inaudible] making it look natural makes it look natural. Look native. When we had full page newspaper ads that look like an article, but there were an advertorial, it's the same thing. It's really getting around someone's guard.